Next week, Nintendo is expected to finally unveil the highly anticipated Nintendo Switch 2, its next-generation console set to succeed one of the most successful gaming systems of all time. On April 2 at 3:00 PM CET, the Japanese company will hold a major event to reveal all remaining details about the new hardware.
During this presentation, Nintendo is expected to disclose comprehensive information, including the technical specifications, screen details, launch game lineup, pricing, and the console’s official release date. This announcement marks a major milestone for the company and the gaming industry at large, offering a clear look at what Nintendo has been developing behind closed doors over the past few years.
This event is already being described as one of the most important tech and gaming moments of the year, and it seems more information about Nintendo’s market rollout strategy has now surfaced. According to leaks, the company plans to release the console in stages throughout 2025, starting with a major summer launch.
Summer Launch to Feature First-Party Powerhouses
According to reputable industry site Insider Gaming, Nintendo has already finalized its multi-phase release strategy for the Nintendo Switch 2. The initial rollout is expected to take place in June, more precisely around the middle of the month. This first phase will focus heavily on exclusive titles developed by Nintendo’s own studios. These games are expected to showcase the full capabilities of the new console and attract early adopters.
Alongside these flagship first-party titles, several third-party developers are also expected to support the launch window. While these third-party games won’t take center stage, their inclusion will help build a robust offering in the console’s early months on the market.
Fall Phase Brings More Third-Party Releases
The second phase of the rollout is reportedly scheduled for the fall, targeting the October to November window. During this stage, Nintendo plans to significantly ramp up third-party support, bringing a wider variety of external titles to the Switch 2.
While fewer in-house titles are expected to launch during this period, at least one major first-party release is already confirmed: Pokémon Legends: Z-A. This title is likely to serve as a key pillar in Nintendo’s fall strategy, helping to maintain momentum leading into the busy holiday season.
Holiday 2025 to Deliver Another Major Hit
The final phase of the launch strategy is expected to take place during the 2025 holiday season. Nintendo aims to close the year with another blockbuster release designed to solidify the Switch 2’s place in the next-gen market.
Rumors suggest this could be a new 3D Super Mario game, which is reportedly already in development. If true, the game could serve as a centerpiece of Nintendo’s holiday marketing campaign and help drive sales during the most competitive time of the year.
With these three phases—summer exclusives, fall third-party expansions, and a holiday system-seller—Nintendo appears to be positioning the Switch 2 for a strong and sustained entry into the market. All eyes will be on the company’s April 2 event, where fans and industry experts alike are eager to see what the future of Nintendo gaming looks like.
